|DEPARTMENT OF SOIL & WATER CONSERVATION, PUNJAB|
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CHIEF CONSERVATOR OF SOILS ,PUNJAB
SC0-92-94, SECTOR 17-D
TEL Nos. – 0172-2777094, 2716158
DESCRIPTION OF ADVERTISEMENT THAT CAN BE DISPLAYED ON WEBSITE ARE GIVEN BELOW
Horizontal banner specifications
Island banner specifications
A commercial message i.e. animation or a banner on a web page promoting a product.
A click on an advertisement on a web site, which takes a user to another web location or another frame of page within the advertisement, it is referred to as an ad click.
Its a measurement of responses from an ad delivery system, to an ad requested by the user's browser, which is recorded in a certain format depending on the delivery system. Web pages have ads. Once the visitor has viewed an ad on a web page an impression is recorded. Ad Views are different from Page Views.
Ad Click Through Ratio
The transmission rate of a communications line or system for digital systems measured in BPS or KBPS (bytes per second or kilobytes per second)
A Client program (software) that is used to look at various kinds of Internet resources and HTML pages. (For example Netscape, Microsoft Explorer)
Memory used to temporarily store the most frequently requested content / files / pages in order to speed its delivery to the user. Popular web browsers such as Netscape and Microsoft store information and details on a PC's hard disk. If a user requests a particular web page, the browser first checks the 'PC's cache' to see if a copy exists, if so, the browser delivers the page from the hard drive, rather than via the Internet. This speeds up the loading of the page, and reduces network congestion. Depending on the amount of time a user spends on the Internet, pages may stay in the PC cache for many weeks. Unless they are cleared.
The most common meaning of "Cookie" on the Internet refers to a piece of information sent by a Web Server to a Web Browser, that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the same Server. Cookies might contain information such as login or registration information, online "shopping cart" information, user preferences, etc. The server records information in a cookie in a text file and stores this file on the visitor's hard drive (mostly temporary Internet files). When a Server receives a request from a Browser that includes a Cookie, the Server is able to use the information stored in the Cookie. Cookies are usually set to expire after a predetermined amount of time and are usually saved in memory until the Browser software is closed down. When the visitor accesses the same web site again, the server looks for the cookie and configures it based on the information provided.
The text name that identifies an Internet site corresponding to the numeric IP address of a computer on the Internet (i.e., www.dswcpunjab.com). Every domain name consists of one top or high-level and one or more lower-level designators. Top-level domains are either generic or geographic. Generic top-level domains include .com, .net, .edu & .org. Geographic domains designate countries of origin, such as .in (India), .us (United States), .fr (France), .uk (United Kingdom), etc.
An HTML page which passes different variables back to the server. These pages are used to gather information from users in the form of pages or ads. It's also referred to as scripts.
Internet protocol which facilitates transfer of files. It's a standard method of sending files between computers over the Internet.
Graphics Interchange Format is an image file format commonly used in HTML documents. Hit A web site when accessed the computer sends a request to the site's server for downloading the web page. The site’s Web server as a
Hyper Text Markup Language is used to write documents for the World Wide Web. An HTML page is a Hyper Text Markup Language document stored in a directory on a Web server at the time of the request for the purpose of displaying that document. In addition to text, an HTML page may include graphics, video, audio, and other files
Hyper Text Transfer Protocol is a standard method of transferring data between a Web server and a Web browser.
Internet protocol numerical address assigned to each computer on the network so that its location and activities can be distinguished (e.g. 22.214.171.124).
The database used by an ad server to match the IP address of the request with the Country / city etc. to serve ads to them.
A file created by a web server or proxy server which contains all the information when the server is accessed and all activities that are carried out on that server.
Also called Page Impressions. Unlike Hits, page views are recorded when the page is actually seen by the user.
The operating system (i.e. Windows 95, Linux, etc.) used by a visitor.
A uniform set of rules or method of exchanging data between two devices over the Internet.
A server that acts as the Internet server for a LAN or an intermediate server between the user and the web site.
The referrer url is a place from which the user clicked to get to the current page.
A high-end computer which distributes / hosts files which are shared across a LAN, WAN or the Internet.
An error occurring on the server in anyone of its processes.
Log files created on the server are server logs. This is mainly used to monitor the server performance, record authorized / unauthorized requests and all other activities carried out on the machine.
A sequence of Internet activity made by one user at one site or a series of transactions performed by a user that can be tracked across Web sites.
These are temporary cookies, which are loaded into the users computer, and only work during that browser session. When the browser exits, these cookies are erased.
Fields in an extended Web server log file identifying the browser and platform used by a visitor.
Uniform Resource Locator is a means of identifying an exact location on the Internet e.g. http://www.dswcpunjab.com/default/index.html is the URL which defines the use of HTTP to access default web page (/index.html). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Web site name (dswcpunjab.com), Directory path (/default /index.html), and File Name (index.html).
Commonly referred to as a User Session. Its all the activity performed by one user on a web site. By default, this session is terminated when a user is inactive for more than 30 minutes.