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WEB
DEFINITIONS
Ad banner
A commercial
message i.e. animation or a banner on a web page promoting a product.
Ad Clicks
A click on an
advertisement on a web site, which takes a user to another web location or
another frame of page within the advertisement, it is referred to as an ad
click.
Ad Impressions
Its a measurement
of responses from an ad delivery system, to an ad requested by the user's
browser, which is recorded in a certain format depending on the delivery
system. Web pages have ads. Once the visitor has viewed an ad on a web
page an impression is recorded. Ad Views are different from Page Views.
Ad Click Through
Ratio
Percentage of users
who click on an advertisement i.e. ratio of ad clicks to ad impressions.
This is an indication of the effectiveness of this ad.
Bandwidth
The transmission
rate of a communications line or system for digital systems measured in
BPS or KBPS (bytes per second or kilobytes per second)
Browser
A Client program
(software) that is used to look at various kinds of Internet resources and
HTML pages. (For example Netscape, Microsoft Explorer)
Cache
Memory used to
temporarily store the most frequently requested content / files / pages in
order to speed its delivery to the user. Popular web browsers such as
Netscape and Microsoft store information and details on a PC's hard disk.
If a user requests a particular web page, the browser first checks the
'PC's cache' to see if a copy exists, if so, the browser delivers the page
from the hard drive, rather than via the Internet. This speeds up the
loading of the page, and reduces network congestion. Depending on the
amount of time a user spends on the Internet, pages may stay in the PC
cache for many weeks. Unless they are cleared.
Cookies
The most common
meaning of "Cookie" on the Internet refers to a piece of information sent
by a Web Server to a Web Browser, that the Browser software is expected to
save and to send back to the Server whenever the browser makes additional
requests from the same Server. Cookies might contain information such as
login or registration information, online "shopping cart" information,
user preferences, etc. The server records information in a cookie in a
text file and stores this file on the visitor's hard drive (mostly
temporary Internet files). When a Server receives a request from a Browser
that includes a Cookie, the Server is able to use the information stored
in the Cookie. Cookies are usually set to expire after a predetermined
amount of time and are usually saved in memory until the Browser software
is closed down. When the visitor accesses the same web site again, the
server looks for the cookie and configures it based on the information
provided.
Domain Name
The text name that
identifies an Internet site corresponding to the numeric IP address of a
computer on the Internet (i.e., www.dswcpunjab.com). Every domain name
consists of one top or high-level and one or more lower-level designators.
Top-level domains are either generic or geographic. Generic top-level
domains include .com, .net, .edu & .org. Geographic domains designate
countries of origin, such as .in (India), .us (United States), .fr
(France), .uk (United Kingdom), etc.
Forms
An HTML page which
passes different variables back to the server. These pages are used to
gather information from users in the form of pages or ads. It's also
referred to as scripts.
FTP
Internet protocol
which facilitates transfer of files. It's a standard method of
sending files between computers over the Internet.
GIF
Graphics
Interchange Format is an image file format commonly used in HTML
documents. Hit A web site when accessed the computer sends a request to
the site's server for downloading the web page. The site’s Web server as a
HIT
records each
element of a requested page (including graphics, text, and interactive
items). Home Page The main point of entry or a main page of a Web site.
HTML
Hyper Text Markup
Language is used to write documents for the World Wide Web. An HTML page
is a Hyper Text Markup Language document stored in a directory on a Web
server at the time of the request for the purpose of displaying that
document. In addition to text, an HTML page may include graphics, video,
audio, and other files
HTTP
Hyper Text Transfer
Protocol is a standard method of transferring data between a Web server
and a Web browser.
IP Address
Internet protocol
numerical address assigned to each computer on the network so that its
location and activities can be distinguished (e.g. 225.19.43.244).
IP Database
The database used
by an ad server to match the IP address of the request with the Country /
city etc. to serve ads to them.
Log File
A file created by a
web server or proxy server which contains all the information when the
server is accessed and all activities that are carried out on that server.
Page Views
Also called Page
Impressions. Unlike Hits, page views are recorded when the page is
actually seen by the user.
Platform
The operating
system (i.e. Windows 95, Linux, etc.) used by a visitor.
Protocol
A uniform set of
rules or method of exchanging data between two devices over the Internet.
Proxy Server
A server that acts
as the Internet server for a LAN or an intermediate server between the
user and the web site.
Referrer URL
The referrer url is
a place from which the user clicked to get to the current page.
Server
A high-end computer
which distributes / hosts files which are shared across a LAN, WAN or the
Internet.
Server Error
An error occurring
on the server in anyone of its processes.
Server Logs
Log files created
on the server are server logs. This is mainly used to monitor the server
performance, record authorized / unauthorized requests and all other
activities carried out on the machine.
Session
A sequence of
Internet activity made by one user at one site or a series of transactions
performed by a user that can be tracked across Web sites.
Session cookies
These are temporary
cookies, which are loaded into the users computer, and only work during
that browser session. When the browser exits, these cookies are erased.
User Agent
Fields in an
extended Web server log file identifying the browser and platform used by
a visitor.
URL
Uniform Resource
Locator is a means of identifying an exact location on the Internet e.g.
http://www.dswcpunjab.com/default/index.html is the URL which defines the
use of HTTP to access default web page (/index.html). As the previous
example shows, a URL is comprised of four parts: Protocol Type (HTTP), Web
site name (dswcpunjab.com), Directory path (/default /index.html), and
File Name (index.html).
Visit
Commonly referred
to as a User Session. Its all the activity performed by one user on a web
site. By default, this session is terminated when a user is inactive for
more than 30 minutes.
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